Practical Sustainability™ - What is means to Insinc

Why We’ve Trademarked Practical Sustainability™

At Insinc, we’re passionate about sustainability—but not just the shiny, Instagrammable version. We believe in the kind that works in real life, for real businesses. That’s why we’ve trademarked the phrase Practical Sustainability™.

So, what does it mean?

In a nutshell, Practical Sustainability™ is our promise to help businesses make eco-friendly choices that are sensible, achievable, and affordable. It’s about finding sustainable solutions that won’t break the bank, slow down operations, or require a PhD in composting to understand. It’s about balance—reducing environmental impact without adding unnecessary complexity.

We chose to trademark the phrase because it reflects who we are and how we work with our customers. We’re not here to guilt-trip you or push a one-size-fits-all eco agenda. Instead, we offer advice and products that make it easier to take small, meaningful steps toward sustainability—whether it’s switching to compostable packaging, choosing bulk refills, or using cleaning products that are kind to the planet (and your bottom line).

By trademarking Practical Sustainability™, we’re putting a stake in the ground. It’s our way of saying: “Yes, sustainable choices can be simple, effective, and practical—and we’re here to help you make them.”

Have questions about how to apply Practical Sustainability™ in your workplace? Get in touch—we love chatting about this stuff.